About ReflectionPoint Advisors

William Roy — Co-Founder & President, Head of Alignment

After launching, growing, and selling a digital marketing agency, William saw firsthand how often businesses stall. Not because of a lack of ambition or talent, but because strategy, systems, and execution drift out of sync.

He works with founders to clarify priorities, reduce operational friction, and align people, processes, and technology around what actually matters.

At ReflectionPoint, William designs and supports the infrastructure behind products, sales, and advisory work. He also partners directly with founders to help them make better decisions, move faster with intention, and scale without unnecessary complexity.

"I help founders align strategy, systems, and execution so their business moves forward with clarity instead of friction."

Connect with William on LinkedIn

Terri Wiksten — Co-Founder & Chief Growth Officer, Head of Clarity

After more than 20 years leading teams, launching products, and driving growth, Terri has seen how often capable people get stuck. Not because they lack skill, but because key career decisions go unexamined or unsupported.

Her work focuses on helping professionals step back, look at what's actually in front of them, and make informed decisions about what comes next.

At ReflectionPoint, Terri works with professionals at different stages of their careers to evaluate options, clarify direction, and move forward with purpose and momentum.

"I help people make clear, informed career decisions when the next step isn't obvious."

Connect with Terri on LinkedIn

About ReflectionPoint

ReflectionPoint Advisors is an advisory firm helping professionals and founders navigate moments where clarity and decisions matter most. Our work is grounded in evidence, structured thinking, and practical execution support.