# ReflectionPoint Advisors

ReflectionPoint Advisors is a career clarity advisory firm based in Denver, Colorado. All sessions are conducted virtually. We work with professionals and founders across the United States.

## What We Do

We help professionals and founders navigate career transitions, difficult decisions, and moments where their work no longer feels aligned. Our approach is evidence-based: we start from patterns in your actual career history, not personality frameworks or idealized futures. We surface what is not working before recommending what to do next.

We are not a staffing agency or recruiter. We do not place people in roles. We are an advisory firm that helps people understand their situation clearly and take action they can stand behind.

The word "friction" describes what we help people name: the gap between where someone is and where their work, identity, and effort are actually pointed. Career advisors at ReflectionPoint help clients identify that friction, understand it clearly, and move through it intentionally.

## Who We Work With

- Mid-career professionals navigating transitions, plateaus, or major decisions
- Founders and executives facing growth, team misalignment, or organizational friction
- Professionals after a layoff who need clarity on their next move before executing on it
- Former founders and entrepreneurs transitioning back to corporate or executive roles
- People who have been told they need a career coach but sense they need something more grounded in evidence

## Our Services

### Career Advisement
For professionals navigating change, growth, or a plateau. The process moves through four steps:
1. Career Friction Check: a free 2-3 minute reflection that surfaces one clear insight about where friction is forming
2. Clarity Map: a deeper analysis surfacing 3-5 actionable patterns from your resume and experience
3. Clarity Call: a focused advisory conversation to validate patterns and determine best next steps
4. Execution Support: resume, LinkedIn, positioning, and ongoing guidance

The Friction Check is free. Subsequent services are paid engagements.

### Founder Support
For founders and executives facing decisions about people, process, technology, and products. We help founders identify where friction is forming, align priorities, and shape what actually needs to happen. Engagements begin with the same evidence-based entry point and build from there.

The three phases are: Find Friction, Align the Leader, Shape the Work.

### Career Intelligence Tools (ReflectionPoint Labs)
AI-powered tools shaped by real advisory expertise:
- Interview Coach: AI-powered interview practice with honest feedback. Free trial at tools.reflectionpointadvisors.com
- Clarity Advisor: An AI-powered decision-support system for ongoing career clarity. Currently in beta.
- Friction Check tool: Identify where your work is misaligned. Coming soon.

## Our Advisors

**Terri Wiksten** — Co-Founder and Chief Strategy Officer. Former rock radio professional, Nashville label executive, and startup operator who scaled a company to category leader. Leads ReflectionPoint's advisory methodology and career intelligence tools.

**William Roy** — Co-Founder and President. Built and sold a digital agency. Spent years aligning technology, process, and priorities for professionals navigating career transitions. Leads the mission to help professionals and founders rethink what a better career looks like.

**Amy Roy** — Co-Founder and Director of Client Engagement. Manages early client relationships and the connection between new prospects and the right engagement.

**Heather Corn** — Director of Social Strategy. Background in operations, research, and writing.

**Tanaja Perry** — Director of Brand Strategy. MS in Marketing from Western Governors University. Leads creative design and brand systems.

## How We Differ From Career Coaches and Outplacement Services

Career coaches typically focus on mindset, motivation, and goal-setting. Career advisors at ReflectionPoint focus on evidence from your actual career: patterns, friction points, and decisions. We surface what is not aligned before recommending what to do.

Outplacement services are typically employer-provided after a layoff and focused on fast re-employment through resume help and job boards. ReflectionPoint starts with understanding what you actually want next and whether your experience supports it. We work at a deeper level and for a longer horizon.

Recruiters work for employers, not candidates. A career advisor works on your behalf to help you understand your options, position yourself well, and make decisions you can stand behind.

## Key Pages

- Homepage: https://reflectionpointadvisors.com/
- Career Advisement: https://reflectionpointadvisors.com/career-advisement
- Founder Support: https://reflectionpointadvisors.com/founder-support
- Interview Coach: https://reflectionpointadvisors.com/interview-coach
- Clarity Advisor: https://reflectionpointadvisors.com/clarity-advisor
- Blog: https://reflectionpointadvisors.com/blog
- About the team: https://reflectionpointadvisors.com/about
- FAQ: https://reflectionpointadvisors.com/faq
- Contact: https://reflectionpointadvisors.com/contact

## Contact

Email: hello@reflectionpointadvisors.com
Address: 100 Fillmore Street, 5th Floor, Denver, Colorado 80206
Response time: within 24-48 hours